What is the most talked about liquid that is constantly complained about because of its’ price? Yep, that’s right – gasoline. Looking at the current $3.70 per gallon in Pittsburgh, that price is sky high compared to 5-10 years ago. By roughly breaking that $4 down, the price per an ounce of gas comes out to right around three cents. How expensive is it compared to other popular liquids in the United States? Let’s see how gasoline measures against expensive perfume, Chanel No. 5 and some run of the mill, black printer ink.
Can you believe that you would actually save money by inserting luxurious perfume, over an ink cartridge, into your printer? It is easy to see how a school’s printing expenses can add up quickly. Paperless admissions can save schools quite a small fortune for them.
Precisely how much money goes into printing? Let’s talk numbers.
The average employee uses 10,000 sheets a year which ends up being about $600-$1,300 for every employee.
Printer ink is a whopping $88 an ounce, which comes out to approximately $11,264 a gallon.
17% percent of what is printed is considered waste, like banners or links at the bottom of pages.
The mismanagement of copiers, printers, and fax machines can cost anywhere between 1-3% of revenue annually.
One to three… That’s not bad right? Take into consideration the key statistics I read on Finance Yahoo; head honcho companies like Google, Toyota, and Target had 2010 advertising budgets that were less than 3% of their annual revenues. I would say it is that bad.
So, how are you going to save money?
Is it possible to cut printing entirely? Hmm… maybe, but unlikely. There are easier ways to save money without cutting printing off completely. Here are seven examples of what schools can do to start see the money rolling in.
#1. Double-sided printing- This will cut back on the amount of printing by roughly 50% if printer settings are switched from single-sided to duplex.
#2. Print e-mails & website information only when necessary- If the e-mail or website can be forwarded before a meeting instead of printed, then save the extra effort and paper by just shooting them a quick e-mail attachment.
#3. Utilize the printer-friendly button- If it absolutely needs to be printed, look for a printer friendly button. Many websites and e-mail servers have printer friendly buttons to remove advertisements and unnecessary text so that only the needed content and images are printed.
#4. Consider the return on investment in energy efficient technology- Energy efficient printers, fax machines, etc. use a lot less energy than the clunky, loud one that is probably sitting in your office right now. Energy efficient machines are usually more expensive at first, but they use three times less electricity. The money saved from electricity in the long run will outweigh the immediate cost.
#5. Send out student pamphlets through e-mail – Any pamphlets or brochures used to send information to the students could be sent electronically, instead of through postal mail. It is significantly cheaper, and many self-service provider companies charge less than a cent for every e-mail. In addition, many students check their e-mail frequently, especially with the convenience and popularity of smart phones.
#6. Embrace social media sites- If reminders are needed for upcoming events, try communicating with students through Facebook and Twitter. It is much quicker and cheaper than designing a postcard to send out weeks beforehand. Social media can facilitate communication easily and frequently to applicants, current students, and alumni.
#7. Switch admissions to a paperless application system- How many paper applications are still sent out or wasted during student visits? Switching over to an entirely paperless admissions system can increase return on investment and save money, in just printing costs alone. It is extremely convenient to have all the applicants and their information in one place, so you can stay organized. Here at ZAP, we have an excellent AMP system that manages the entire admissions system from the applications and integrated AMCAS results to the interview scheduling.
Keep these seven tips handy around the admissions office. It is easy to feel good about going green with paperless admissions, especially while you are saving money too!
Click here to find out more information about how to reduce printing costs.