Does your university use QR codes on marketing materials or informational brochures that you send out to students? Is marketing QR codes in education worthwhile or worthless? There has been much discussion lately about whether students actually utilize QR codes. I have heard many different views about the placement and importance of QR codes in education. I personally think QR codes are different, fun, and relatively new to most college students; but on the other hand, I don’t think many students take any action from them.
Have I ever scanned one? Not until today… which kind of proves the point of the many people who think QR codes are worthless in marketing. I, like much of the population, thought at first that you could somehow utilize your camera to scan the QR code and visit the website. When I realized you needed to download a QR Code Reader, I quickly lost the lust of wanting to know what site the QR code would take me to. After scanning my first QR code today, I am realizing that it is actually really simple and fast.
Do you think QR codes are worth all of the hype and advertisement space? According to a study by Archival, 80 percent of college students have seen a QR code, yet only 21 percent of them have successfully scanned a QR code. Out of those 21 percent that did, what do you think made them want to take the time to scan it? Nobody wants to go out of their way to see an advertisement, but if scanning the QR code brings them to a coupon or discount, then it may be worthwhile for the customer. Another report from Archival found that three out of every four students are ‘not likely’ going to scan a QR code in the future. At this time, it doesn’t seem like QR codes are going to bring any real benefit to marketing your school, unless engagement begins to increase between the student and this technology. However, I think the QR code has potential in education, so this may be something to look out for in the future.