Monthly Archives: April 2012

April 24, 2012

GRE Adds ScoreSelect Option

The Education Test Service has published a press release today stating that their Graduate Record Examinations (GRE) will be equipped with a new ScoreSelect option beginning in July of 2012.  The ScoreSelect option will allow test takers the chance to submit their best score out of all of their test scores, similar to the submission rule on the SATs.  However, the test taker will not be allowed to submit specific sections from tests taken on different days to make up their best score.  For example, if a student’s best overall score on the GRE test was taken today, but their highest verbal reasoning score was on a previous GRE test, they would not be able to use that old score. This change will still be a huge advantage to the test takers, who will be able to not worry as much about having a bad test day and ruining their chance of acceptance.

Beginning July, admissions and faculty will only receive one GRE test score for an applicant. This could be a good thing for the admissions offices since there will be less numbers for them to evaluate, and it might even minimize some stress from those who deal with an overwhelming amount of applicant data each day. On the other hand, some admissions officers and faculty have claimed that they actually prefer to see every score from the applicant’s tests, so that they can compare scores when evaluating the applicant.  It is beneficial for them to look at all scores so that they can see factors such as increasing scores, high and low score sections, and amount of times the test was taken.  How do you feel about this change on the GRE test?

For more information on the ScoreSelect, you can read the official press release from ETS.

April 6, 2012

QR Codes in Education

Does your university use QR codes on marketing materials or informational brochures that you send out to students?  Is marketing QR codes in education worthwhile or worthless? There has been much discussion lately about whether students actually utilize QR codes.  I have heard many different views about the placement and importance of QR codes in education.  I personally think QR codes are different, fun, and relatively new to most college students; but on the other hand, I don’t think many students take any action from them.

Have I ever scanned one? Not until today… which kind of proves the point of the many people who think QR codes are worthless in marketing.  I, like much of the  population, thought at first that you could somehow utilize your camera to scan the QR code and visit the website.  When I realized you needed to download a QR Code Reader, I quickly lost the lust of wanting to know what site the QR code would take me to. After scanning my first QR code today, I am realizing that it is actually really simple and fast.

Do you think QR codes are worth all of the hype and advertisement space?  According to a study by Archival, 80 percent of college students have seen a QR code, yet only 21 percent of them have successfully scanned a QR code. Out of those 21 percent that did, what do you think made them want to take the time to scan it? Nobody wants to go out of their way to see an advertisement, but if scanning the QR code brings them to a coupon or discount, QR Codes in Education then it may be worthwhile for the customer.  Another report from Archival found that three out of every four students are ‘not likely’ going to scan a QR code in the future.  At this time, it doesn’t seem like QR codes are going to bring any real benefit to marketing your school, unless engagement begins to increase between the student and this technology. However, I think the QR code has potential in education, so this may be something to look out for in the future.