In a survey conducted by The University of Massachusetts Dartmouth Center for Marketing Research, researchers found that 100% of Colleges and Universities are now utilizing social media. Now that everyone has recognized the importance of social media, the question becomes: How will your school’s social media efforts rise above the noise of the crowd?
So, how can your school distinguish itself and take social media to the next level? The answer may not be as complicated as it seems. To answer this question, we looked to the Top 100 Social Media Colleges list.
Harvard topped the list with their All Harvard Social Media page. Using a dashboard-style layout, you get a quick, easy-to-swallow overview of what’s happening with featured tweets, Facebook “likes,” and YouTube videos. Because it is featured in the footer, this social media dashboard is easily accessible from any page in the site. My favorite feature? A menu to organizes all Harvard-affiliated social media profiles in one elegant, easily to navigate location.
The University of Oregon has taken full advantage of Foursquare’s features by creating a robust profile with helpful descriptions of campus landmarks. No time to take a tour? No problem! You can guide yourself through the campus with the help of a smartphone.
And, last but not least, Emerson University has done a great job in promoting social media both for the university and in the classroom. Each semester, Emerson’s social media class targets a well-known person who would be impossible to contact via traditional means, and then use Twitter to communicate with them directly. Their Fall 2011 efforts were very successful, and they had the opportunity to have a social media Q&A session with athlete Chad Johnson (formerly known as Chad Ochocinco) and his ex-wife, star of “Basketball Wives,” Evelyn Lozada.